Past Work
Monarch Tractor at World Ag Expo
Role
Led end-to-end strategy and execution for activation in a 22,000 ft2 booth space, in a hyper compressed timeline.
Activation
Debuted the world’s first autonomous electric smart tractor at the world’s largest largest ag tradeshow. Demo’d the autonomous tractor + smart phone app.
Brand
Monarch Tractor
Year
2023
Production Partner
Echo Charlie
Harbinger Motors at ACT Expo
Role
Led end-to-end event strategy and execution for a 5,550 sq foot activation at Alternative Clean Transportation Expo. Debuted Harbinger Chassis, Announced strategic partnerships. Hosted In-Booth Event.
Activation
5,550 sq foot booth at Alternative Clean Transportation Expo. Debuted Harbinger Chassis, Strategic Partnerships. Hosted In-Booth Event.
Brand
Harbinger Motors
Year
2024
Production Partner
Exhibit Options
Rivian Preorder Events Tour
Activation
Multi-City Tour to showcase the new R1T and R1S vehicles to Rivian’s first customers.
Brand
Rivian
Year
2019-2020
Production Partner
O2, Party Animal
Role
Led invite strategy + execution, staffing, training, VIP management.
Rivian “First Mile” Demo Drives Tour
Activation
Multi-City Drive Tour to get R1T and R1S customers behind the wheel for the very first time.
Brand
Rivian
Year
2021
Production Partner
This Studio
Role
Led invite strategy for a highly complex and in-demand tour event.
Monarch Tractor Product Debut
Activation
Premier event for the debut of the first product for investors, VIPs, partners, employees.
Brand
Monarch Tractor
Year
2022
Production Partner
N/A
Role
Led all vendor management and onsite operations. Led internal team staffing/training and execution.
Rivian Special Experience: Climbing with Alex Honnold
Activation
VIP weekend experience with Rivian in Las Vegas, including a climbing adventure with professional free soloist, Alex Honnold.
Brand
Rivian
Year
2021
Role
Led experience end to end, from strategy to onsite execution. Coordinated with talent and customers to bring a branded experience to life.