Harbinger Motors
Brought on as the first marketing hire post–Series A, I owned the execution and elevation of Harbinger’s market presence during a critical growth moment. I rapidly refined and adapted positioning, narrative, and visuals for the company’s highest-impact industry moment to date. I led PR coordination, experiential strategy, and on-site execution for Harbinger’s major presence at ACT Expo in Las Vegas—driving national media coverage, strong industry visibility, and establishing credibility in the medium-duty electrification space.
Advanced Clean Transportation (ACT) Expo
Role
Created a full brand activation with vehicle and component displays, partnerships, and interactive software displays in a 5,500 square foot space. Led strategy and execution.
Event Production | Content + Communications Strategy | Experiential
Grand Opening Event
Role
Conceptualized a high-impact Grand Opening event at company HQ to showcase brand vision, engage key stakeholders, and generate press coverage.
Video Production
Role
Defined and executed video content strategy to communicate company milestones and growth narratives. Oversaw creative direction, script development, talent and vendor coordination, and final production delivery.
Press Management
Role
Partnered closely with an external PR agency to amplify key company narratives. Owned day-to-day press operations, including agency management, messaging guidance, press material review, outreach approval, and internal interview coordination.
