Harbinger Motors
Brought on as the first marketing hire post-Series A, I led the charge in defining Harbinger’s brand in the commercial trucking space. From strategic positioning and PR to social and experiential marketing, I helped craft a bold identity for this next-gen EV startup. Our large-scale presence at Alternative Clean Transportation Expo in Las Vegas made waves—earning national media, industry buzz, and solidifying Harbinger’s presence as a serious force in medium-duty electrification.
Advanced Clean Transportation (ACT) Expo
Strategy
Create a full brand activation with vehicle and component displays, partnerships, and interactive software display in a 5,500 square foot space.
Role
End to end strategy and execution. Executive producer, content strategy and development, PR management.
Grand Opening Event
Strategy
Conceptualized and executed a high-impact Grand Opening event at company HQ to showcase brand vision, engage key stakeholders, and generate press coverage.
Role
Led end-to-end planning and execution as Executive Producer—owning event strategy, content development, guest experience, and PR coordination in collaboration with leadership and external partners.
Video Production
Strategy
Developed and executed a content strategy to highlight key company milestones and growth updates through video.
Role
Led end-to-end production, including creative direction, script development, talent sourcing, vendor management, and final delivery.
Press Management
Strategy
Shaped the overall press strategy to drive visibility and align media coverage with company objectives, working closely with an external PR agency to amplify key narratives.
Role
Owned day-to-day press operations and led agency management—guiding messaging, reviewing press materials, approving outreach strategies, and coordinating internal stakeholders for interviews and stories.
