Monarch Tractor
At Monarch, I played a key role in marketing strategy and execution for the launch of the world’s first electric, autonomous smart tractor—driving initiatives across events, partnerships, influencers and community. I led the strategy and execution of major expos, global product debuts, regional demos, and customer experiences, ensuring every touchpoint aligned with the brand and mission. These efforts helped increase visibility, build industry relationships, and support the launch of a groundbreaking agtech product in a compelling, approachable way.
Monarch Tractor at World Ag Expo
Tulare, CA
Showcasing the future of farming in motion.
To make a bold statement at the World Ag Expo in Tulare, California, Monarch needed an experience that matched the innovation of its fully electric, autonomous, and connected tractor—the MK-V. I led the strategy and execution of a standout exhibit that brought the brand’s mission to life and drew in a crowd from across the agriculture industry.
The booth was designed with intention: built from simple, reusable materials, quickly assembled, and easily reconfigured for future events. At the center was a stylized orchard display—an eye-catching, functional environment where the MK-V could demonstrate its autonomous capabilities.
While the visual narrative focused on orchard farming, the tractor itself is built to serve a range of applications, from vineyards to berry farms to dairy operations. Visitors could explore the broader Monarch ecosystem through interactive displays, real-time demonstrations of Wingspan AI fleet management tools, and live feeds from onboard cameras—all connected and operating in sync.
This was more than just an expo booth—it was a live, working vision of what’s possible in sustainable agriculture.
Watch The Video
Influencer Partnership + Activations
Strategy
Engage with influencers to increase brand visibility with farming audience.
Role
Sourced and managed talent, outlined budget, planning + logistics, content capture.
Mattel Matchbox Car
Strategy
Collaborate with an iconic global toy brand to create a custom Matchbox car that drives brand awareness, sparks nostalgia, and connects with a wider audience through a unique, collectible product.
Role
Led licensing deal with a major global toy brand to enhance brand visibility and engagement opportunities.
