Rivian
At Rivian, I joined during stealth and stayed through the company’s most transformative years—launching the world’s first electric truck and SUV into the wild. My focus was on storytelling and experience: leading content and engagement strategies that helped make a complex, future-forward product feel personal, exciting, and deeply human.
I helped to craft narratives across digital channels, brought customer education to life, and helped create moments—online and in real life—that sparked joy and built a fiercely engaged community. From voice-of-customer programs to high-touch events, I was part of a team redefining what it means to belong to a brand built for adventure, purpose, and electric possibility.
Over-The-Air Software Communications
Role
Created content strategy for Over-The-Air Software Updates to inform owners of updates and how they function.
Communication Strategy | Campaign Management | Content Production
Rivian Event Communications
Role
Led development of a comprehensive invite + communications strategy for a complex activation for all early Rivian events, including the company’s very first Demo Drives Tour.
Special Events + Branded Experiences
Designed and produced specially curated branded experiences for early preorder customers and fans to deepen engagement and foster loyalty.
Climbing Weekend with Professional Free Soloist, Alex Honnold
Role
Create a branded high-touch experience for contest winners and fans of Rivian. Led end-to-end planning and execution of every detail of this special experience.
Customer Content Shoot Experience
Role
Designed and managed the end-to-end customer experience for a real preorder customer selected as talent for a content shoot.
Watch The Video by Reunion Originals
Mattel Matchbox Car
Role
Led a licensing partnership with an iconic global toy brand to create a custom Matchbox car, expanding brand visibility through a collectible product.
Gifting Program
Role
Managed and scaled the first customer gifting program.
Branded Facility Design
Role
Transformed the office into a space that reflects the brand’s identity and values. Led the design, sourcing and execution of the branded workspace environment. Delivered a cohesive and high-impact space on a tight budget and accelerated timeline. Initiated brand partnerships through displays which later expanded into retail spaces + accessory products in gear shop.
