Rivian
At Rivian, I joined during stealth and stayed through the company’s most transformative years—launching the world’s first electric truck and SUV into the wild. My focus was on storytelling and experience: leading content and engagement strategies that helped make a complex, future-forward product feel personal, exciting, and deeply human.
I helped to craft narratives across digital channels, brought customer education to life, and helped create moments—online and in real life—that sparked loyalty and built community. From voice-of-customer programs to high-touch events, I was part of a team redefining what it means to belong to a brand built for adventure, purpose, and electric possibility.
Over-The-Air Software Communications
Strategy
Create a content strategy for communicating our Over-The-Air Software Updates to inform owners of updates and how they function.
Role
Communication Strategy, Campaign Management, Content Production
Rivian Event Communications
Strategy
Create a comprehensive communication and invite strategy for all events.
Role
Led development of a comprehensive strategy for a complex invite and communications plan for all early Rivian events, including the company’s very first Demo Drives Tour.
Special Events + Branded Experiences
Created and produced specially curated branded experiences for early preorder customers and fans to deepen engagement and foster loyalty.
Climbing Weekend with Professional Free Soloist, Alex Honnold
Strategy
Create a branded customized VIP experience for fans of Rivian.
Role
Create/manage a brand experience trip for a contest winner and fan of the brand.
Customer Content Shoot
Strategy
Select actual preorder customers for a content shoot in Joshua Tree, CA as an element of surprise and delight.
Role
Create/manage a brand experience trip for preorder customer family.
Watch The Video by Reunion Originals
Mattel Matchbox Car
Strategy
Collaborate with an iconic global toy brand to create a custom Matchbox car that drives brand awareness, sparks nostalgia, and connects with a wider audience through a unique, collectible product.
Role
Led licensing deal with a major global toy brand to enhance brand visibility and engagement opportunities.
Branded Facility Design + Buildout
Strategy
Transform the office into a space that reflects the brand’s identity and values.
Role
Led the sourcing, design, and execution of the branded environment - delivering a cohesive and high-impact space on a tight budget and accelerated timeline. Brought initial brand partnerships to the table.
